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{"id":164,"date":"2015-11-12T16:53:43","date_gmt":"2015-11-12T22:53:43","guid":{"rendered":"http:\/\/smartmediadigital.com\/blog\/?p=164"},"modified":"2016-01-15T12:33:35","modified_gmt":"2016-01-15T18:33:35","slug":"el-rol-del-lider-en-la-comunicacion-interna","status":"publish","type":"post","link":"https:\/\/smartmediadigital.com\/blog\/comunicacion\/2015\/el-rol-del-lider-en-la-comunicacion-interna\/","title":{"rendered":"El rol del l\u00edder en la comunicaci\u00f3n interna"},"content":{"rendered":"\u00bfC\u00f3mo logramos que los l\u00edderes comuniquen?, \u00bfC\u00f3mo logramos que asuman su rol en la Comunicaci\u00f3n Interna?, \u00bfC\u00f3mo hacemos que entiendan la importancia de comunicar en una organizaci\u00f3n? Muchas veces los l\u00edderes y los que ocupan cargos de mandos medios se quedan con la informaci\u00f3n y no la canalizan hacia sus colaboradores. Esto genera muchos problemas en la organizaci\u00f3n, que no se vislumbra hasta que tenemos una crisis de comunicaci\u00f3n.<\/span><\/p>\n\u00bfCu\u00e1les son las consecuencias?<\/b><\/span><\/p>\n\n- Poca confianza en la comunicaci\u00f3n oficial.<\/b><\/b><\/li>\n<\/ul>\n
Me entero por rumor en lugar que mi jefe me comunique.<\/span><\/p>\n\n- P\u00e9rdida de credibilidad de los l\u00edderes.<\/b><\/b><\/li>\n<\/ul>\n
Los colaboradores sienten que sus jefes no tienen capacidad de resolver sus problemas o dudas; al final se saltan al jefe y van al superior de \u00e9ste.<\/span><\/p>\n\n- Falta de alineamiento organizacional.<\/b><\/b><\/li>\n<\/ul>\n
Los colaboradores no saben por qu\u00e9 realizan sus tareas diarias ni c\u00f3mo contribuyen \u00e9stas al cumplimiento de las metas organizacionales.<\/span><\/p>\n\n- P\u00e9rdida de innovaci\u00f3n.<\/b><\/b><\/li>\n<\/ul>\n
Todas las ideas que se puedan generar entre nuestros colaboradores no son canalizadas en forma ascendente en la organizaci\u00f3n, perdiendo valiosas propuestas y, muchas veces, ahorros sustantivos.<\/span><\/p>\n\n- Retrabajo y mala gesti\u00f3n del conocimiento.<\/b><\/b><\/li>\n<\/ul>\n
Las \u00e1reas a veces est\u00e1n trabajando en los mismos proyectos y como esto no es canalizado a otras instancias, cada \u00e1rea trabaja a parte sin generar sinergia, gastando m\u00e1s dinero y demor\u00e1ndose m\u00e1s.<\/span><\/p>\n\n- P\u00e9rdida de liderazgo.<\/b><\/b><\/li>\n<\/ul>\n
Un jefe que no comunica no potencia su liderazgo.<\/span><\/p>\nC\u00f3mo resolver el problema en 6 pasos<\/b><\/span><\/p>\n\n- La gesti\u00f3n de la comunicaci\u00f3n interna requiere del compromiso y respaldo de la alta direcci\u00f3n.<\/b><\/b><\/li>\n<\/ul>\n
\n- En la reuni\u00f3n gerencial o comit\u00e9 de gerencia debe declararse claramente que se debe bajar informaci\u00f3n a los equipos.<\/b><\/li>\n<\/ul>\n
\n- Debe saber qu\u00e9 comunicaremos, cu\u00e1ndo lo haremos, a qui\u00e9n, cu\u00e1ndo volver\u00e1 el feedback; y -muy importante- por qu\u00e9 lo haremos. No dejar al azar lo que cada jefatura comunicar\u00e1.<\/b><\/li>\n<\/ul>\n
\n- Toda la comunicaci\u00f3n interna de una organizaci\u00f3n, debe planificarse. La espontaneidad en este caso no nos sirve.<\/b><\/li>\n<\/ul>\n
\n- S\u00ed debemos apelar a la espontaneidad, compromiso y habilidades del l\u00edder para generar comunicaciones activas, participativas y que generen un clima grato.<\/b><\/li>\n<\/ul>\n
\n- Y muy importante, formar a los l\u00edderes en comunicar y escuchar bien. Los l\u00edderes no necesariamente tienen estas capacidades, pero pueden y deben desarrollarlas.<\/b><\/li>\n<\/ul>\n
Y tu \u00bferes un buen l\u00edder comunicador?<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
\u00bfC\u00f3mo logramos que los l\u00edderes comuniquen?, \u00bfC\u00f3mo logramos que asuman su rol en la Comunicaci\u00f3n Interna?, \u00bfC\u00f3mo hacemos que entiendan<\/p>\n
\n\t\t\t\t
Leer M\u00e1s<\/a>\n\t\t\t<\/div>\n","protected":false},"author":3,"featured_media":169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2],"tags":[38,39,40],"_links":{"self":[{"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/posts\/164"}],"collection":[{"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":5,"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/posts\/164\/revisions\/194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/media\/169"}],"wp:attachment":[{"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartmediadigital.com\/blog\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}